is spearheading developments in sports marketing and sponsorship.is creating a roadmap for the future of sport with The Pathfinder Project.is developing sport’s relationship and concepts through education.is shaping the future as President of the International Federation of Poker.Patrick Nally may have created the blueprint for much of modern sports marketing but he is firmly focused on the future and not the past. The Pathfinder Project is a major global initiative which is designed to help develop a roadmap for the future of sport by creating the ultimate Big Conversation among all key stakeholders.
Continue reading _As President of the International Federation of Poker, Patrick Nally has continued to demonstrate the innovation, clarity of vision and willingness to challenge accepted norms which have distinguished his career in sport.
Continue reading _He is a touring lecturer for the Manchester-based World Academy of Sport and a lecturer on the FIFA Master’s programme and was previously Academic Director of the IE University’s Sports Management Masters Degree Course.
Continue reading _The impact of Nally’s work cannot be over-estimated. It created a revolution in sports marketing which involved the identification, ownership and branding of rights and assets which could then be packaged and offered to category specific sponsors. At West Nally Patrick was responsible for bringing Coca Cola into football.