Match poker dealt breakthrough hand in China after signing of strategic partnership
Match poker is set to take off in China following the launch of a strategic sports partnership between Alibaba Sports and Oceans Sports and Entertainment.
Developing and marketing match poker in the world’s most populous nation is among the first priorities following the signing of the collaboration.
Alibaba Sports, formed in 2015 by Alibaba Group, includes the world’s biggest e-commerce operation as well as a media, marketing, data and financial services powerhouse.
Oceans is the leading sports marketing agency based in China and was listed on the Beijing Stock Exchange in 2014.
It is a longstanding partner of International Poker Federation (IFP) match poker, a team-based, non-gambling, e-sport version of poker in which players play for points rather than cash.
Hands are dealt by smartphones rather than with cards.